Early Rider® is a British company based in Henley. Their approach to design, engineering and safety is utterly without compromise and it’s what sets them apart. They produce fantastic pre school bikes that take a fun, systematic and safe approach to teaching young children to ride.
I found them on coolhunting.com and immediately had to have one for Cost Center #3: Felippe (picture right). Turned two a month ago, it would suit him just fine so I ordered one for his birthday. I couldn't have been more jealous when the box containing the semifinished bike arrived. High quality materials, mouth-watering design and a straight A for safety. I still have to get a helmet for him though, even if that's not standard procedure in the Netherlands; nobody wears helmets here when cycling!
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